Imagination Station at 551 East Main Street in Spartanburg, SC is the specialty toy store Upstate families have trusted for nearly 40 years. You will find top brands like LEGO, Jellycat, Tonies, and Calico Critters, plus a soft play area with a train table and books, occasional storytimes with the owners, and a 10% educator discount year-round. Whether you are shopping for a birthday, stuffing a stocking, or just looking for a great Saturday activity, Imagination Station delivers every time.
When you need Christmas gifts for kids, Halloween costumes, back-to-school surprises, birthday presents, or just a great toy for no reason at all, Imagination Station in Spartanburg has it all. This colorful, welcoming store is stocked with popular new toys, high-quality stuffed animals, electronics, and an ever-changing rotation of seasonal items that makes every visit feel a little bit like a treasure hunt.
Quick Facts: Imagination Station Spartanburg
- Where: 551 East Main Street, Suite 104, Spartanburg, SC 29302
- Hours: Tuesday through Friday 10 am to 5:30 pm | Saturday 9:30 am to 5 pm | Sunday 11 am to 3 pm | Closed Monday
- Phone: 864.573.8800
- Website: istoystore.com
- Cost: Free to browse; prices vary by item
- Educator Discount: 10% off year-round with proof of employment
- Parking: Free at Converse Corners shopping center
- Best for: All ages, babies through tweens (soft play area for littles)
What You Will Find at Imagination Station
Imagination Station carries a handpicked selection of specialty toys, books, and gifts you will not find at the big-box chains. Expect top brands alongside thoughtfully chosen items for every age, interest, and occasion. Here is a quick look at what is on the shelves:
- Top brands like LEGO, Tonies, Calico Critters, Jellycat, and NeeDoh
- Sensory toys, stuffies, games, crafts, and seasonal items
- Soft play area with books, a train table, and a toddler-friendly tunnel
- Special storytimes, often tied to giveaways or local events
- 10% educator discount year-round with proof of employment
- Open Tuesday through Sunday, sometimes even on Christmas Eve!
Toys for Babies, Toddlers, and Big Kids
Every time we visit Imagination Station, we discover something new. The seasonal shelves are filled with toys just right for the time of year, whether we are filling a stocking or stuffing an Easter basket. There are evergreen toys for different ages and interests, and a great selection of sensory toys for children with special needs.
Whether you want to encourage pretend play, reading, creativity, problem-solving, or getting active, you will find options for all of it. If you are not sure which to choose, the team at Imagination Station is always happy to help. Of course, there is no better way to find out than to just watch and see what your child runs straight toward!
Learn What Your Child Loves
If you want to know my favorite part about visiting Imagination Station, it is just seeing what grabs my children’s attention. They usually run straight toward the first thing that catches their eye, and I call them back to wind our way around the store. They point out one thing, then another, and I smile and say, “We’ll see.”
After we have made our way around the store, I take them to the thoughtfully designed soft play area. This space is complete with books, a train table, and even a tunnel wide enough for an adult to navigate. I love taking a few minutes to just sit and enjoy the time with them, maybe reading a book or two, before making my purchases. In this small, quiet store, it is easy to keep an eye on the kids and let them play while I buy their surprises.
Meet the Conductors of Imagination
You can also enjoy the occasional storytime in the soft play area with Imagination Station’s own conductors: Wiley and Alex North. While the store has been a Spartanburg institution for almost 40 years, this dynamic duo has taken it to the next level since assuming ownership in 2023.
This fun-loving married couple oversaw the store’s move to Converse Corners, providing proximity to downtown and ample free parking for customers. The new space still feels like the local toy store we all know and love, but it is now imbued with fresh light, color, and playfulness.
And they do not just stock the fun: they get right in the middle of it! Wiley and Alex travel to toy markets to find the best new products to bring home to Spartanburg, and they bring all their energy and enthusiasm every time they are in the store. When you meet them, they will be glad to help you pick out the perfect toy and put a smile on your child’s face.
Tip: Teachers and educators get 10% off year-round at Imagination Station with proof of employment. It is one of the best educator discounts in the Upstate and a great way to stock up on classroom supplies, student gifts, or end-of-year treats for your class.
Plan Your Visit to Imagination Station
Imagination Station is located at 551 East Main Street, Suite 104, in the Converse Corners shopping center in Spartanburg, SC 29302. Free parking is right outside the door.
Hours: Tuesday through Friday 10am to 5:30pm, Saturday 9:30am to 5pm, Sunday 11am to 3pm. Closed Monday. Always double-check the Imagination Station website or Facebook for holiday hours before visiting, as hours can vary.
With Imagination Station’s convenient location at Converse Corners, consider grabbing breakfast at Eggs Up Grill right in the same shopping center, or heading into downtown Spartanburg to make a full day of it!
Looking for more places to buy toys? Here’s our guide to the locally owned toy shops near Greenville and in the Upstate!
Frequently Asked Questions About Imagination Station Spartanburg
Where is Imagination Station in Spartanburg, SC?
Imagination Station is at 551 East Main Street, Suite 104, in the Converse Corners shopping center in Spartanburg, SC 29302. Free parking is available right at the shopping center.
What are Imagination Station Spartanburg’s hours?
Imagination Station is open Tuesday through Friday from 10am to 5:30pm, Saturday from 9:30am to 5pm, and Sunday from 11am to 3pm. The store is closed on Monday. Check the website or Facebook for holiday hours before visiting.
What toy brands does Imagination Station carry?
Imagination Station carries top brands including LEGO, Tonies, Calico Critters, Jellycat, and NeeDoh, along with sensory toys, stuffed animals, games, crafts, books, and a rotating selection of seasonal items.
Does Imagination Station offer an educator discount?
Yes! Imagination Station offers a 10% educator discount year-round for teachers and school staff with proof of employment. It applies to in-store purchases.
Is there a play area at Imagination Station Spartanburg?
Yes! Imagination Station has a soft play area with books, a train table, and a tunnel large enough for adults to navigate. It is a great spot for little ones to explore while parents browse and shop.
More Pictures from Imagination Station
Sources
- Sarah Burnett (firsthand experience, August 2026)
- Imagination Station official website: istoystore.com (verified September 4, 2026)
- Imagination Station About page: istoystore.com/about-1 (verified September 4, 2026)
- Imagination Station Contact page: istoystore.com/contact (verified September 4, 2026)
