(2023) FREE Fun & Photo With Santa at Cabela’s & Bass Pro Shops

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If you are thinking about bringing your kids to Bass Pro Shops & Cabela’s, Santa will be there too! Kick off the holiday season with Santa’s Wonderland at Cabela’s and Bass Pro Shops. Truly FREE, a visit to Santa’s Wonderland includes not only a chance to talk to Santa, but also a free studio-quality printed 4×6 photo. You’ll enjoy free activities, candy cane, games, and more. This is one place where holiday magic is really, actually free, and we love it.



See Bass Pro Shops & Cabela’s Santa in 2023

  • Bass Pro Shops & Cabela’s: Santa arrives on November 4th, 2023!
  • Free 4×6 high-quality photo
  • Lots of Free fun all season long!
  • Reservations are open NOW! Make your reservation to see Santa at Cabela’s!

Saturday, November 4th, 2023: Santa’s Arrival Parade at 5 pm in front of Bass Pro Shop.
November 5th, 2023 through December 24, 2023: FREE photos with Santa at Cabela’s.

Note: The times listed above are for Santa at Cabela’s of Greenville, SC. Times and dates may vary by location, but the offerings will be very similar.

Just check with your local Cabela’s or Bass Pro Shop for their Santa’s Wonderland schedule.

Santa arrives via boat at Cabela's
Photo credit: Cabela’s

See Santa and Where to Mail Your Letter: Video

FREE Arrival Parade Event

Santa will arrive on a boat straight from the North Pole at Cabela’s & Bass Pro Shops on November 4th, 2023 at 5 p.m.

The arrival event will include:

  • Carolers
  • Free special giveaways
  • Hot chocolate and cookies
  • Various vendors
  • Free games and activities

Free Photos With Santa and Visit to Santa’s Wonderland: Yes! It’s Really Free!

  • Make a reservation in advance.
  • Visits include a FREE 4×6 photo with Santa that you will receive on-site.
  • A visit to Santa’s Wonderland includes FREE crafts and games
  • Use the letterbox to drop off your list to Santa
Santa at Cabela's

Want more photos? Purchase Additional Photos with Santa at Cabela’s or Bass Pro Shops

Love your free photo? Copying is prohibited, but you can purchase a photo package for additional photos. They’ll print right in the store. Use your CLUB Mastercard® and you can purchase a special CLUB Members Exclusive Photo Package for just $20.

But, remember, no purchase is necessary to visit Santa’s Wonderland at Cabela’s or Bass Pro Shops. No purchase is necessary for a free photo with Santa. You can have a great time with the kids and spend nothing at all.

Santa’s Wonderland: What you need to know before you visit with Santa

Kidding Around Guest Contributor Lauren Justus brought her family to Cabela’s of Greenville for a visit with Santa. Here are her parent tips: everything you need to know before you go for your visit with the big man in red.

Plan Ahead

In order to visit Santa’s Wonderland, you are required to make a free online reservation with Santa. It takes just a minute to register and you will receive a confirmation email with your booking date and time.

Reservations are available up to seven days in advance, November 5-December 24, 2023. No walk-ins are allowed at this time. 

Visiting Santa at Cabela's
Photo Credit: Cabela’s

How It Works

Upon arrival, one of Santa’s helpers will ask to see your booking confirmation. After your photo is taken, each family will receive a complimentary 4 x 6 print as part of their free online booking. There are additional photo packages available for purchase.

Santa at Cabela's
Photo with Santa provided by Cabela’s at Lauren’s visit.

Extra Touches

Before our exit, Santa’s helpers provided our children with an individually packaged holiday activity kit full of festive surprises. They were also given a huge candy cane and a “Letter for Santa” printout to send to the North Pole in the coming weeks! 

Santa’s Letterbox

There is a letterbox at Santa’s Wonderland so you can send your list! You can take some time to fill out your list right away and mail it, or bring it back to the store to mail when you’re done.

Do some shopping or enjoy the displays

Don’t forget to take a walk through the store before or after your visit so you can enjoy the large aquariums and wildlife displays throughout each store. That’s actually something that’s great to do any day, but even more fun when you’re making a day of it and visiting Santa, too!

Where will your family visit with Santa this year?


Festival of Trees at the Hyatt in Greenville, South Carolina

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parks with swings
About the Author
How does Kidding Around® bring readers high-quality and up-to-date content month after month and season after season? We have a dedicated team of writers and editors who regularly update our fabulous content to keep it current and relevant for our readers. This team combs lists of events, heads out into the community to experience new Upstate offerings, and communicates with local businesses. Many of our updated articles and event lists, like this one, reflect the contributions and hard work of multiple Kidding Around® team members.

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