After more than a decade of serving Upstate shoppers with Southern style and the latest trends, Palmetto Moon has expanded and relocated its Haywood Mall store, now across from Apple.
Founded in Charleston, South Carolina, in 2002, Palmetto Moon began as a small family-run kiosk with one mission: to celebrate the Southern lifestyle. What started with a few shelves of collegiate gear and regional gifts has grown into one of the Southeast’s most beloved retail brands, now spanning more than 50 stores across South Carolina, North Carolina, Georgia, Florida, Tennessee, Alabama, Kentucky, and Mississippi.
Each Palmetto Moon store reflects the heart of Southern living, combining community connection, regional pride, and on-trend fashion. Known for its friendly atmosphere and curated selection, the brand continues to deliver a shopping experience that feels personal, welcoming, and distinctly Southern.
The new 11,000-square-foot Greenville store offers more room for shoppers to explore favorite lifestyle brands, including YETI, FP Movement, Burlebo, Local Boy, Old Row, Vineyard Vines, Stanley, Gold Hinge, Southern Marsh, Drake, Simply Southern, and Chubbies, along with Palmetto Moon’s own exclusive graphic tees, gifts, and home décor. Expanded fitting rooms, new arrivals, and wider aisles create an open, inviting experience that enhances everything customers already love about the store.
“This move is a milestone we’ve been working toward for a long time,” said John Thomas, CEO of Palmetto Moon. “Greenville is a legacy location and an important market for Palmetto Moon. This new space lets us give customers an even bigger and better experience, more brands, more space, and more of what people love about us.”
Grand Opening Celebration – Saturday, November 15
While the new location is officially open, the excitement continues with a Grand Opening Celebration on Saturday, November 15, from 10 a.m. to 5 p.m. The event will feature giveaways, entertainment, and special promotions throughout the day, including:
🎶 Live DJ and door prizes from 10 a.m. to 2 p.m.
🎁 Custom YETI 20 oz. tumbler with a $50 purchase for the first 200 shoppers
🎡 Spin-to-Win giveaways every 30 minutes
🧊 Hourly grand prizes, including a YETI Tundra Haul cooler
🍬 Sweet treats and giveaways with Local Boy Outfitters from 3 p.m. to 5 p.m.
⭐ Double Perks Points all day, plus bonus chances for new Perks members to win 1,000 points (worth $75 off)
Palmetto Moon’s newest Greenville location represents more than growth — it’s a reflection of its commitment to the customers and communities that have supported the brand for over two decades. With more space, more brands, and the same Southern charm, this expansion marks the next exciting chapter in Palmetto Moon’s story.
📍 Location: Across from Apple, inside Haywood Mall
🗓 Now Open! Grand Opening Celebration: Saturday, November 15, 10 a.m. – 5 p.m.
Follow @PalmettoMoon on Instagram, Facebook, and TikTok for event updates, sneak peeks, and behind-the-scenes content.
Join the celebration using #PalmettoMoonGreenville and #ShopSouthern.
