While the Toasty Farmer has closed, you can find additional Winter farmers’ market options here: Greenville, SC Winter Farmers’ Markets.
CLOSED: Toasty Farmer is no longer in Greenville, SC.
Miss the local farmer’s markets in the winter? We’ve got the scoop on Greenville’s longest running indoor farmers market, and it’s really a lot more than a farmers market. The Toasty Farmer is no longer an Upstate secret; however, parents in the know have discovered that the family-friendly winter farmers market can be the perfect outing on a dreary winter’s day.
About the Toasty Farmer
After years at an Upstate brewery, the Toasty Farmer had a new location last year: New Realm Brewery right in downtown Greenville, at the old Cigar Warehouse. It continues to reside there for the 2025-26 winter season.
Our love of supporting local businesses, artists, and makers makes The Toasty Farmer a perfect fit for all of us at Kidding Around, and we so appreciate the opportunity to enjoy the best of the Upstate all in one place, especially during the drearier winter months.
The Toasty Farmer launched in 2015 as an outlet to provide farm produce and goods during the winter season (in addition to bringing customers to the brewery).
Adrienne Hawkins, the creative force and the first Executive Director of the Travelers Rest Farmers Market at Trailblazer Park, is the founder of The Toasty Farmer. She wanted to create a cozy indoor experience during the colder winter months where artisans and farmers could thrive.
New Location
The Toasty Farmer had its home at Brewery 85 for seven years but moved locations after the brewery shut its doors in 2023. After one year at Fireforge, the market moved to New Realm Brewing, which offers an indoor/outdoor setup across from the Greenville Drive stadium.
And because of the new location, the Toasty Farmer’s market has been able to add many new vendors, which is awesome! Guests will be able to shop from over 50 local vendors every week.
“Market goers can expect a unique experience with these partnerships providing high-quality coffee, lunch and treats from Fireforge Kitchen and Sum Bar, food trucks, and local crafted brew each Saturday, plus the best vendors come from all around to join the winter farmers market, and it is like a reunion every year,” said Hawkins.
Doors are open Saturdays from 11 am to 2 pm starting in mid-November through March.
The Toasty Farmer’s 2025-26 Season
The Toasty Farmer will be located at New Realm Brewery in Greenville. In addition to the 50 vendors, there is also music and food trucks.
Indoors you’ll find all the great, local vendors that make the Toasty Farmer the Upstate’s longest-running winter farmers market, selling things like soaps, candles, farm-fresh produce, trout, cheese, elderberry and ciders, tomato pies, pimento cheeses, and many unique specialty sweets from cupcakes to delicate and perfect macarons.
I’ve been to many farmers markets and the Toasty Farmer has some of the very best vendors. They are all local and make their own products. I’ve found some local artisans there that I still purchase from years later. A vendor list will be added to the Toasty Farmer website but they also do a great job of highlighting them on their Facebook page and Instagram page.
The kids’ favorite vendor has a sweet pastry that we allow them to dig into while shopping, and I enjoy browsing cheeses from the creamery and perhaps purchasing a local wine or beer. When the weather is warmer, the kids can run around outside while the parents enjoy a beverage at one of the picnic tables, while in cold and rainy weather we seat them with a snack and relax and enjoy the atmosphere indoors.
Visit The Toasty Farmer
This is the eleventh season for the Toasty Farmer, which runs November through April, 2025 and 2026 every Saturday except for some additional select dates.
912 South Main Street, Greenville, SC
864.300.4809
For more information, visit The Toasty Farmer Facebook page.
Will you be visiting The Toasty Farmer this winter?
There are lots of places to Shop Local in Greenville! Check out our whole Shop Local Greenville Guide. You’ll find everything from local food to locally owned shops, and places to purchase great locally-made gifts.
