This Indoor Winter Farmers Market Is No Longer a Secret: Greenville, SC

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Miss the local farmer’s markets in the winter? We’ve got the scoop on Greenville’s best indoor farmers market and it’s really a lot more than a farmers market. The Toasty Farmer is no longer an Upstate secret; however, parents in the know have discovered that the family-friendly winter farmers market can be the perfect outing on a dreary winter’s day.

BioWay Farm

About the Toasty Farmer

After years at a Upstate brewery, the Toasty Farmer has a new location for their 2023-24 season: Fireforge Crafted Brew right in downtown Greenville. They are opening with a bang on November 11, 2023 with a make-your-own fire cider class!

Our love of supporting local businesses, artists, and makers makes The Toasty Farmer a perfect fit for all of us at Kidding Around and we so appreciate the opportunity to enjoy the best of the Upstate all in one place, especially during the drearier winter months.

The Toasty Farmer launched in 2015 as an outlet to provide farm produce and goods during the winter season (in addition to bringing customers to the brewery). 

Adrienne Hawkins, the creative force and the first Executive Director of the Travelers Rest Farmers Market at Trailblazer Park, is the founder of The Toasty Farmer. She wanted to create a cozy indoor experience during the colder winter months where artisans and farmers could thrive during the winter months.

New Year, New Location

The Toasty Farmer had its home at Brewery 85 for seven years but moved locations after the brewery shut its doors earlier this year. The decision to move to Fireforge was suggested by Brewery 85’s owner and it was an easy decision to make once Hawkins saw how Fireforge’s mission aligned with theirs.

And because of the new location, the Toasty Farmer’s market is able to add 20 new vendors, which is awesome! Guests will be able to shop from over 50 local vendors every week.

The Toasty Farmer will span the entire street on Irvine, partnering with non profit Spirit of Greenville, Stone Family Properties, Sum Bar, and Coffee Coffee.

“Market goers can expect a unique experience with these partnerships providing high quality coffee, lunch and treats from Fireforge Kitchen and Sum Bar, food trucks, and local crafted brew each Saturday, plus the best vendors come from all around to join the winter farmers market, and it is like a reunion every year,” said Hawkins.

Doors are open Saturdays from 11 am to 2 pm starting in mid-November through March.

The Toasty Farmer’s 2023-24 Season

The Toasty Farmer will be located at Fireforge Crafted Brew in Greenville. In addition to the 50 vendors, there is also music and food trucks.

Indoors you’ll find all the great, local vendors that make the Toasty Farmer the Upstate’s longest-running winter farmers market, selling things like soaps, candles, farm-fresh produce, trout, cheese, elderberry and ciders, tomato pies, pimento cheeses, and many unique specialty sweets from cupcakes to delicate and perfect macarons.

I’ve been to many farmers markets and the Toasty Farmer has some of the very best vendors. They are all local and make their own products. I’ve found some local artisans there that I still purchase from years later. A vendor list will be added to the Toasty Farmer website but they also do a great job of highlighting them on their Facebook page.

The kids’ favorite vendor has a sweet pastry that we allow them to dig into while shopping, and I enjoy browsing cheeses from the creamery and perhaps purchasing a local wine or beer. When the weather is warmer the kids can run around outside while the parents enjoy a beverage at one of the picnic tables, while in cold and rainy weather we seat them with a snack and relax and enjoy the atmosphere indoors.

Courtesy of The Toasty Farmer

Visit The Toasty Farmer

This is the eighth season for the Toasty Farmer, which runs November 11, 2023 through March 2024 every Saturday except for some additional select dates.

311 E Washington Street, Greenville, SC

For more information, visit The Toasty Farmer Facebook page.

Will you be visiting The Toasty Farmer this winter?

This article was originally published by KA Contributor, Liene, on Femme au Foyer as part of the Food on Friday series, but has been significantly updated by the Kidding Around Team for the 2023-2024 season.

There are lots of places to Shop Local in Greenville! Check out our whole Shop Local Greenville Guide. You’ll find everything from local food to locally owned shops, and places to purchase great locally-made gifts.

parks with swings
About the Author
How does Kidding Around® bring readers high-quality and up-to-date content month after month and season after season? We have a dedicated team of writers and editors who regularly update our fabulous content to keep it current and relevant for our readers. This team combs lists of events, heads out into the community to experience new Upstate offerings, and communicates with local businesses. Many of our updated articles and event lists, like this one, reflect the contributions and hard work of multiple Kidding Around® team members.

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